LGBTQI+ rights have come a long way since we first started our business in 1995 (although sadly we've still got a long way to go.) Back in the 1990s we were devastated to hear our gay friends tell us that they were often made to feel uncomfortable and unwelcome when they shopped for their engagement, commitment and eternity rings.
We felt back then as we do now that everyone deserves to feel special and valued when buying these significant pieces of jewellery. We made it our mission to create a safe haven where every single one of our customers is treated with the utmost respect, and we only hire staff who share our values.